Brand Design

To help create your brand, we must first listen to your story. Your story is then told through the careful layering of logos, colors, textures, fonts, and image treatments, resulting in the visual articulation of your core values and unique services.

A Strong Brand Introduction

Your story unfolds through all mediums (print, web, and beyond) which together tell a powerful story compelling potential clients to choose you over your competitors. Our holistic approach to visual brand development creates the building blocks of a powerful brand story.  From the beginning, we can help you build a strong, meaningful system of brand materials.

An Existing Brand Revitalization

The world continually evolves, and a brand must keep pace to avoid becoming stagnant. Bringing forward the strongest aspects of your existing brand, you retain brand recognition while revitalizing the relationship with your audience. Let us help you breathe new life into an old or outdated brand.

Want to learn more about our visual branding services? Visit our Pricing page for information about our packages and offerings or contact us to get the conversation started!


Carol Bushberg Real Estate Ithaca, New York Award-winning realtor, Carol Bushberg created a business and brand built on the principles of qualiy and integrity. The great attention to detail that is the cornerstone of this agency is reflected in these distinctive graphics with a vintage flair. This identity system instills an instant sense of trust for prospective home buyers and sellers and distinguishes this firm in a competitive marketplace.


Ferrer & Monaghan Vein and Aesthetic Center, Ithaca, Horseheads and Vestal, New York Specialists in advanced vein and aesthetic medicine, the Ferrer & Monaghan medical practice requires branding that is professional, modern, and inviting. Together, the elements of the design – colors, typography and photo treatments – achieve the perfect balance.


Norabloom Botanicals and Beauty Lounge | Ithaca, New York Pure organic ingredients, hand-picked by the company’s founder, Holly Green, are the essence of the Norabloom line of products and services. This rich brand experience combines the bright, cheerful hues and elements of nature with feminine design details and girly-girl sensibilities to project the professional yet personal quality of these products that are both good for you and delightful to use.


Ithaca Fork | Ithaca, New York Ithaca Fork serves to connect viewers with only the freshest and most delicious farm to table fare in Ithaca, New York! Beautiful imagery paired with organic, friendly branding elements help welcome visitors and showcase all that the Ithaca culinary scene has to offer!


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Mighty Yoga

Ithaca, New York & Hanover and Lebanon, New Hampshire
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Read Testimonial

To communicate the primary message that this is, “Not your mom’s yoga,” the Mighty Yoga brand is rooted with a bold, powerful logo. The vivid logo mark and the funky vibe of these materials immediately capture the attention of its target market: a young audience looking for an innovative kind of yoga experience.

 

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FLX Wienery | Dundee, New York This isn’t your average hot dog stand and they certainly needed a brand that matched their big personality! Filled with spunk and humor, FLX Wienery serves up amazing food with a fresh twist. Be sure to check them out the next time you are on the Seneca Lake or Cayuga Lake Wine Trail. Your taste buds will thank you!


 

Hopshire Farm and Brewery

Freeville, New York
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Hopshire Farm and Brewery specializes in creating craft beers made with fresh local ingredients. To highlight the historical and agricultural significance of the farm and brewery we used vibrant images of hops and feature historical illustrations that help describe the beer making process. Architectural features of the building such as the carved wooden trim also help tie their marketing materials to the physical experience of their beautiful location and tasting room.

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Doyle Vineyard Management

Penn Yan, New York

The wine industry is known for their rich colors and beautiful photography. By utilizing textures and visual elements found within the industry and layering them with a unique logo these materials help Doyle stand out among their competition and visually articulate their mission and brand.

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Minot Marketing

Marlborough, Connecticut
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At Minot, they think of themselves as the client’s beacon for communicating with their target audiences. Being a marketing and communications business based in Marlborough, CT it was of utmost importance that their logo and brand connect with the demographic that they work with. This fresh, friendly, professional business now has a series of collateral that unifies and conveys a cohesive and consistent message.

Waffle Frolic

Ithaca, New York

This fun and relaxing restaurant — a place to enjoy your waffles and snacks — was a unique concept and a great addition to Ithaca’s eateries! Waffle Frolic’s brand is energetic and youthful, appealing to students and young families alike. The mix of refined design and grunge styling makes each piece feel ‘touched by hand’, and adds texture to the brand graphics.

 


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The Jewelbox

Ithaca, New York

The Jewelbox is Ithaca’s premier jewelry destination. Located on the beautiful waterfront, this boutique style jewelry shop features one of a kind artisan jewelry, wedding and engagement rings, and so much more! Micky Roof, owner and master goldsmith, also showcases designers from far and wide. Come and experience this wonderful shop that focuses on quality, craftsmanship, and service.

Sincredible Pastries

Lansing, New York

Feeling a little naughty when you bite into a luscious chocolate cupcake? Then you get the decadent spirit of the charming brand of Sincredible Pastries and its spin-off blog, Marion’s Vintage Bakeshop. The naughty/nice cupcake logo, inspired by the owner’s daughter, paired with sweet, ladylike design ingredients make for an adorably delicious representation of this talented professional baker’s work.

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Maguire Family Vineyard

Finger Lakes, New York

Located in the heart of the Finger Lakes, Maguire Family Vineyard grows grapes and berries while brokering for produce growers across the United States. To reinforce the importance of providing garden-fresh produce directly from their network of farmers, these graphics are clean and fresh, yet familiar, making the buyer feel instantly comfortable with their grocery purchase.

Clarity Eye Care with Dr. Bryant

Ithaca, New York

With a focus on quality eye care and helping to educate each patient, Clarity wanted to emphasize the importance of living an inspired lifestyle. Using fresh, natural images we were able to communicate the relaxed, clean atmosphere of the office and Dr. Bryant himself.

Tompkins County
Recycling and Materials Management

Tompkins County, New York

In Tompkins County we are fortunate to have a Recycling and Materials Management Division that develops and implements a sustainable materials management strategy including working with local businesses to reduce waste, a revolutionary Food Scraps Recycling program, and many other initiatives to help manage waste and increase single-stream recycling. These bold, clean materials were developed to bring awareness to the various programs that the Tompkins County Recycling and Materials Management Division facilitates.

Food Scraps
Recycling Program

Ithaca, New York

Implemented by the Tompkins County Solid Waste Management Division, their Food Scraps Recycling program aims at collecting and composting many types of foods scraps. They utilize curbside pickup as well as centrally located drop-spot locations to gather the materials and then compost it for later use within the community.

Mockingbird Paperie

Ithaca, New York

Mockingbird Paperie, located on the Ithaca Commons, carries fine paper, stationery, wedding invitations, letterpress cards, unique gifts, social stationery and more! With an emphasis on modern vintage items with a hand-picked, unique feeling, we crafted a brand that features a mockingbird quill, fine paper textures, and refined elegance.