logo brand growth

How To Start Blogging

Presented with permission from Amelia Sauter, freelance writer of Drink My Words

Blogging For Business: How to do it well (and is it worthwhile for YOUR business?)

Amelia Sauter, copyright 2009, ameliasauter@gmail.com


What is a blog?


Types of blogs:


Why should businesses blog?

  • To attract new customers
  • To inform current customers
  • To connect with other businesses, both competition and complementary
  • Easy way to have an update-able website
  • Low cost or free advertising/marketing


Should you blog?

  • Do you like to write?
  • Do you have time to write at least one post per week?
  • Do you have someone who could write and post for you?
  • Do you have something interesting to say?
  • What is your hook? Why would people read your blog?

Blogging is NOT for everyone

    Blogging is for you if…
    You like to write, you have time to write, and you have something interesting to say that will engage the reader and that will make them come back to see what you have written next.



Elements of a Successful Blog

  • You read others’ blogs - networking, seeing what is “hot” in your field
  • You know who your audience is
  • Your content is interesting
  • Writing style is engaging
  • Write regularly (frequently)
  • Make your blog easy to find
  • Get linked to others’ websites and blogs
  • Register your blog, submit to sites that track blogs

Free Blog Hosting Sites

Remember - free blog hosting sites do not offer live tech support! Typically you can find answers you need through their “help” feature or on google



How to Start a Blog

Setting up a blog

  • Blogger, wordpress, etc. (see above)
  • Decide on your domain name: user friendly AND contains keywords
  • Link it to your current business website
  • Start posting
  • Tell your customers through your newsletter, on your brochures, etc.

Other Important Blog Elements

  • Keywords in titles, throughout post
    -hot mulled spiked cider, NYE champagne cocktail
  • Rss feed www.feedburner.com
  • Blogroll (listing of websites that often appear as links on weblogs)
  • Link to your business
  • Up-to-date info on your business in the “about us” section
  • Gadgets and widgets

Making Money with Blogs

  • Google Adworks
  • Amazon Associates
  • Chitika
  • Shopzilla
  • Pay-per-click
  • Turn it into a book
  • Advertise your product
  • Sell your product
    To who????

How will people find your blog?

  • From a link on your website
  • From a link on someone else’s website
  • From Google or another search engine
  • From a link in your newsletter or email
  • From a link in the signature of your email
  • On a site like Digg, Delicious, StumbleUpon where someone submitted it

Search Engine Optimization

  • Register with www.technorati.com
    - a search engine for looking up blogs. This is esp important so your updates get on the web quickly.
  • Register directly with search engines (again every time you update)
  • Keywords in blog titles and entries
  • Tags
  • Get linked
  • Participate in online community
    Embrace comments
    Submit to Digg (www.digg.com),Delicious, StumbleUpon, Slashdot
  • Is anyone reading your blog besides your mom?
    Google analytics
    Built into wordpress, feedburner

Learn more:

Creative ideas
brought to life

Jacqueline Côté-Sherman
graphic designer & principal
phone: 607.351.8745
Ithaca, New York

Newsletter Signup